Stephen McNeice
Stephen McNeice

11.31 7 Jan 2020


Share this article


Facebook has announced a ban on so-called 'deepfakes' as part of its efforts to crack down on misleading videos shared on its platform.

A deepfake refers to videos that use technology to create video clips where a person appears to say something they never actually said.

Such clips typically use artificial intelligence or machine learning to 'merge, replace or superimpose' content onto a video.

One widely shared deepfake last year - created by artists for an exhibition called 'Spectre' - manipulated footage of Facebook's own Mark Zuckerberg:

Announcing the ban on such videos, Facebook said it will apply to video that "has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say".

Any videos found to be breaking the rules will be removed from the platform.

However, the policy will not cover videos that have simply been edited to omit words or change their order.

It also won't apply to videos that are parody or satire.

The company insisted that other manipulated videos will continue to be examined by fact-checkers, and labelled as 'fake' if necessary.

Facebook said: "If we simply removed all manipulated videos flagged by fact-checkers as false, the videos would still be available elsewhere on the internet or social media ecosystem.

"By leaving them up and labelling them as false, we’re providing people with important information and context."

The move comes ahead of the US election in November, with the campaign likely to lead to fresh scrutiny of social media platforms' policies on manipulated content and 'fake news'.

Main image: In this photo illustration a Facebook logo seen displayed on a smartphone. (Photo by Omar Marques / SOPA Images/Sipa USA)

Share this article


Read more about

Deepfake Facebook

Most Popular

Live: Title

Now playing

00:00:00 / 00:00:00
Added to queue
Removed from queue

On Air

Share

Share


Up next

Episode title
Show
Duration

You currently have no podcasts in your queue.

Go to podcasts

On Air

Moncrieff

Moncrieff

14:00-16:00

Share

Up next

THE HARD SHOULDER

THE HARD SHOULDER

16:00-19:00

Share

OFF THE BALL

OFF THE BALL

19:00-22:00

Share

THE TOM DUNNE SHOW

THE TOM DUNNE SHOW

22:00-00:00

Share

BEST OF NEWSTALK

BEST OF NEWSTALK

00:00-06:00

Share

BREAKFAST BRIEFING

BREAKFAST BRIEFING

06:00-06:30

Share

BREAKFAST BUSINESS

BREAKFAST BUSINESS

06:30-07:00

Share

NEWSTALK BREAKFAST

NEWSTALK BREAKFAST

07:00-09:00

Share

THE PAT KENNY SHOW

THE PAT KENNY SHOW

09:00-12:00

Share

LUNCHTIME LIVE

LUNCHTIME LIVE

12:00-14:00

Share

MONCRIEFF

MONCRIEFF

14:00-16:00

Share

00:00:00 / 00:00:00

Share on