Skincare products targeted at young children have been described as “so unnecessary” by one mother. 

Canadian actress Shay Mitchells recently launched a range of face masks that are designed for kids.

On Lunchtime Live, mother Deirdre said she believes that society should “let them be kids when they’re kids”. 

 “I think the products being advertised through this influencer - I would not be able to afford that at all,” she said. 

When asked if she believes skincare companies should target young children at all, Deirdre said she was strongly against it. 

“No, this is American capitalism at its finest,” she said derisively. 

“Even the wording on that packaging that I hadn’t noticed before - ‘everyday’. 

“So, they’re trying to push this for parents to use everyday with their kids. 

“Kids don’t need it.”

Main image: Children putting on skincare products. Picture by: Alamy.com.