Popular gaming platform Roblox is to introduce content rating and more parent-friendly controls.
It comes as a response to adult and sexualised material on the platform, as well as concerns around the potential of chat functions being used for grooming.
Roblox currently has over 30 million daily users, and more than half of those are children under the age of 13.
Roblox chief privacy officer Remy Malan told The Wall Street Journal the company's now working on new tools which will ensure parental controls are easier to find and use.
A rating system, meanwhile, will show whether content on the platform is appropriate for different age groups.
Newstalk's technology correspondent Jess Kelly told Newstalk Breakfast that Roblox isn't necessarily a game itself, but rather a platform where users can create their own games or play other people's content.
She said: "It's often compared to the Lego of the digital world... it's not necessarily a game, it's a platform.
"Unfortunately, like every other aspect of the internet, it has been manipulated and infiltrated by people who shouldn't be on the platform - and bad things have happened.
"One aspect of the Roblox platform is there are chat forums throughout the website... unfortunately, it has been found that aspects of grooming and other abuse have taken place on the platform."
Jess said there are already safety tools in place, but these new announcements are another step the company is taking to ensure the safety of users.
While the tools haven't been finalised, she said much of the onus will still be on parents - as a rating system means parents would need to sit down and check the content children are accessing.