You've heard the pitch before. Come to the North West for a quality of life far removed from the commuting and chaos of the city. It was especially appealing during lockdowns but many employers have been hauling their staff back into the office in Dublin, Cork, Limerick and other cities.

Now there’s a concerted effort to persuade individuals as well as companies to relocate to counties like Sligo, Mayo and Donegal and there’s a big conference hoping to do exactly that starting later today in Dublin. But is it a tough sell?

Speaking to Joe was Allan Mulrooney is the interim CEO of the Western Development Commission and also Keith Moran from SL Controls is making a big announcement itself today.