Taxi app Free Now says it is doing as much as it can to tackle a shortage in the sector.
It comes as a lack of taxis and public transport at night has been flagged as 'a huge safety issue'.
While other taxi apps - such as Uber and Bolt - also operate in the Irish market, Free Now has been established here the longest.
Fiona Brady is head of operations and public affairs at Free Now.
Speaking to Newstalk's technology correspondent Jess Kelly for The Hard Shoulder, she says demand is ever-growing.
"If I were to say to you we had one trip every 14 seconds, you might think that was a lot.
"But that was nearly 10 years ago now - so that current stat is actually one trip every two seconds.
"So that's the level of demand you're talking about at the moment".
Fiona says they welcome the competition in the market.
"We've seen a lot of players come and go, and we welcome competition - it's all about choice for drivers and the consumer.
"In terms of the challenges around drivers at the moment, there's obviously reasons... that have been discussed in the media around COVID, around how that has impacted business.
"Demand is rising, we're doing as much as we can to incentivise drivers.
"We've spent approximately €750,000 every year for the last four or five years on our online training platform."
But she admits a bigger push is needed to attract more drivers.
"We've surveyed our drivers and we've found out that the majority would recommend taxi driving as a career.
"And it's something we forget actually to promote, potentially, and we need to do a better job at that as well in terms of the industry - not just Free Now".
And going forward, she says: "The future of transport is sustainable and it's shared.
"We've got some really ambitious company targets: we aim to have 50% of all our trips in EVs by 2025, we're going to be the first net-zero mobility platform by 2030."