Marks & Spencer are said to be the first major grocery retailer to move away from the humble white loaf, opting for healthier, fibre-filled alternatives.
Declines in sales of the traditional bread type are said to be the reason for the decision, with product developer for the retailer, Jenny Galletly adding that the change is in response a growing demand for 'bread with benefits'.
With these fresh revelations, we want to know are sales of bread crumb-ling in your house? Is it time to say goodbye to one of the staples of the Irish fry? Take our poll below:
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