Streaming giant Netflix 'may hold out' before delivering a further price increase to Irish users.
That's according to Newstalk's technology correspondent Jess Kelly, who was reacting after the company announced increases for the US and Canada.
It has raised its monthly US subscription price by between US$1 to US$2 per month, depending on the plan.
The standard plan now costs US$15.49 (€13.55) per month, up from US$13.99 (€12.24) - while the premium plan jumps $2 to $19.99 (€17.49) a month.
Prices also rose in Canada, where the standard plan climbed to C$16.49 (€11.53) from C$14.99 (€10.48).
In the US, there had not been an increase in prices for two years.
But Jess told Newstalk Breakfast Ireland has had its fair share of rises.
"The question about Ireland is obviously very interesting, because we've seen pretty consistent increases over the last number of years - the most recent one was in March of last year.
"We saw the top plan go from €15.99 to €17.99 - so again that is a pretty significant jump.
"That is a pretty significant jump, particularly if you do the maths: if you're paying €17.99 a month for 12 months, that comes out at just under €216.
"We're not clear yet if they will do another increase here... they may hold out before delivering it here to Ireland.
"But I'd say a lot of people will be sitting up doing the maths this morning".
And she says, generally, Netflix has become more pricey.
"When Netflix started out, it was all very much 'For the cost of two or three coffees a week, you can get all this content'.
"It's now gone up to a point where we're at $20 for the top plan."
Netflix says it has 214 million paid memberships in more than 190 countries.