Media organisations in the UK are attempting to "delete any mention" of Russell Brand on their platforms as further allegations of sexual assault emerge.
That's according to The Telegraph journalist, Suzanne Moore, who was speaking to Newstalk Breakfast after the comedian and actor was accused of rape, sexual assault and emotional abuse this weekend.
In a joint investigation by The Times, The Sunday Times and Channel Four Dispatches, four women have made allegations of sexual assaults between 2006 and 2013 – the height of Brand's fame.
The comedian strongly denies these allegations, claiming they are part of a "coordinated attack" by the media to defame him as an "anti-establishment" figure.
'Deleting any mention'
This morning, it was reported the comedian is facing fresh allegations – as The Times said it has been contacted by "several women" with claims about Brand.
"More women are coming forward, the police are looking into it – everybody is busy deleting every mention of him," she said.
"They're taking down programmes.
"I find it quite strange that the paper I used to work for, The Guardian, where he was a columnist is sort of acting as though he never existed and they never supported him, which of course they did.
"This whitewashing now does indicate to me that he's in a lot of trouble and I think everybody's expecting more stuff to come out."
Ms Moore said Brand has had a "clever" response to the allegations.
"He must have known this was coming – I think he was told about these investigations eight days before and he had a chance to respond by his lawyers," she said.
"He likes using lawyers, so the fact he didn't, tells us something about his strategy here.
"In some ways, [this] has paid off if you look at social media, because people are dismissing the allegations and saying that this is just an attack by the legacy media on people like Brand who are very successful on YouTube."
Ms Moore dismissed Brand's suggestion that the media is attempting to defame him.
"I don't think he's that important – he has a YouTube channel with 6 million subscribers," she said.