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Jacobs vs Jaffa: Christmas shopping habits revealed

Figures have been released which show what Irish people are buying in the run-up to Christmas. Wh...
Jack Quann
Jack Quann

17.56 19 Nov 2019


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Jacobs vs Jaffa: Christmas sho...

Jacobs vs Jaffa: Christmas shopping habits revealed

Jack Quann
Jack Quann

17.56 19 Nov 2019


Share this article


Figures have been released which show what Irish people are buying in the run-up to Christmas.

Wholesaler Musgrave MarketPlace is predicting that sales of crisps, chocolate and biscuits will increase by 6% this year.

It says an estimated one million Jacob's Biscuits and 100,000 Jaffa Cakes will be bought.

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While 839,682 bags of Tayto crisps will be sold over the coming weeks.

This is on top of 29,200 tubs and bags of Cadbury's Roses and 29,728 boxes of Dairy Box.

This equates to almost 1,200,000 sweets which will be bought at Musgrave MarketPlace.

Christmas shopping A tin of Cadbury Roses chocolates | Image: Daniel Law/PA Archive/PA Images

And around 46,000 boxes of Milk Tray will be snapped up by customers.

Musgrave says the most popular Jacob's Biscuits product is the 'Afternoon Tea Tin' assortment.

In addition, people will also devour 133,200 'Chocolate Kimberleys' and over a quarter of a million 'USA' biscuits.

Ciara McClafferty is trading director at Musgrave MarketPlace.

She said: "Christmas is a time for tradition, friends, family and, of course, food."

"We see a sharp rise in demand for traditional Christmas treats like crisps, chocolate, biscuits and fizzy drinks.

"In keeping with previous years, we predict a seasonal spike in confectionery sales of 6%."


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Cadbury's Roses Chocolate Kimberleys Christmas Shopping Ciara McClafferty Dairy Box Irish Shopping Habits Jacob's Biscuits Jaffa Cakes Musgrave MarketPlace Tayto Crisps Wholesaler

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