Jack Quann
Jack Quann

15.36 11 Sep 2019


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A new survey of the top brands in Ireland has seen Coca-Cola top the list for the 15th year in a row.

But the latest edition of the Checkout Top 100 Brands, produced by Checkout magazine, shows Irish brands are putting it up to their international counterparts.

Brennans Bread (in third place), Avonmore (fourth), and Lucozade (fifth) all make the top five - indicating the level of loyalty that consumers have to Ireland's biggest household names.

Tayto, which has consistently remained in the top 10 for a number of years, comes in sixth in this year's rankings.

Other Irish brands making headway include Fulfil, which rises eight places this year, from the 49th to 41st.

Checkout says: "Although the brand was only launched in 2016, it has performed strongly in the top 100 since it entered the rankings in 68th place, in 2017, and then it vaulted up to 49th place in 2018."

Carroll Meats have also made a big impact on the 2019 rankings - rising seven places - from 55th to 48th place this year.

In addition, three Irish brands are making their debut: VIT-HIT, which enters in 73rd position, Fitzgeralds Family Bakery (formerly Country Kitchens) at 90th place, and Stafford's Bakeries in 93rd place.

Keogh's Crisps, which entered the top 100 last year in 96th position, remains in the top 100 - but it drops back to 98th place.

top brands Image: Checkout Ireland

Similar to 2018, a major trend this year is the number of brands that have rocketed up the rankings from the positions that they held a year ago.

The biggest mover is Cushelle, which climbs a massive 21 places, from the 99th position in 2018 to 78th in 2019.

This performance is made all the more noteworthy by the fact that Cushelle was one of three new entries last year.

Monster, which placed 38th last year, sprints up the rankings a further 13 places to 25th position.

Similarly, Cow & Gate rises 12 places from 97th to 85th.

Two brands that have been consistently strong performers - Pepsi and MiWadi - both score a perfect 10 this year, moving from 44th to 34th place and from 56th to 46th place, respectively.

Cadbury Twirl also jumps 10 places, to the 63rd position.

The top 100 is based on branded value sales across the Irish grocery sector.

In compiling the report, Nielsen measures the sales performance of over 5,000 brands from over 200 product classes.

Maev Martin is editor of Checkout magazine.

He says: "What we are seeing in this year's top 100 brands ranking is an overall trend of steady growth for many FMCG brands, and some significant growth for others.

"The relative stability of the top 100 brands' top 10 membership indicates that well-established and home-made brands are holding their own in the Irish market.

"Despite the continuing uncertainty regarding Brexit, the growing supermarket's own brands sector, legislative changes in relation to packaging, and last year's sugar tax, Ireland's best-known and loved brands continue to innovate and thrive."

Checkout Top 100 Brands 2019*:The Top 10
1. Coca-Cola
2. Cadbury Dairy Milk
3. Brennans
4. Avonmore
5. Lucozade
6. Tayto
7. Jacob's
8. 7UP
9. Extra
10. Red Bull
* Produced in association with Nielsen


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Carroll Meats Checkout Magazine Checkout Top 100 Brands Coca-Cola Cushelle Fitzgeralds Family Bakery Fulfil Keogh's Crisps Maev Martin MiWadi Pepsi Stafford's Bakeries Top Brands VIT-HIT

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