Irish carrier Aer Lingus has announced plans for a new premium economy offering on short-haul flights.
'AerSpace' will see an aisle or window seat guaranteed on the first row of the aircraft - with the middle seat unoccupied for extra space.
There will be four AerSpace seats per aircraft on short-haul flights, with reserved cabin space directly overhead.
It will also give passengers complimentary lounge access, Fast Track security, priority boarding and on-board refreshments.
The new service will begin on September 1st on select destinations across the UK and Europe.
In terms of Aer Lingus' most popular short haul destinations, London, Paris, Manchester and Barcelona top the list.
Recognising that the Dublin-London corridor is one of the busiest business corridors globally, the carrier has said bookings for London indicate that 25% of passengers travel to the British capital for business purposes.
Susanne Carberry is director of network revenue and loyalty for Aer Lingus.
"We are thrilled to introduce a new fare option which gives greater comfort and convenience to our guests.
"At Aer Lingus we are committed to innovating our product offering to meet travellers' ever-changing needs.
"AerSpace guests will have reserved seating in row one on our most popular routes, leaving the middle seat free and allowing more space to work or simply relax as they fly."
"We are proud to launch AerSpace in response to feedback from our guests seeking a more premium and spacious travel experience when flying short haul with Aer Lingus."