On May the 4th, Monday last, as the world tried to think of Star Wars puns faster than completing the Kessel Run in 12 parsecs, Disney and Lucasfilm announced a new online auction in partnership with eBay and the charity Star Wars: Force for Change. The online bidding war, already more interesting than the Trade Federation that dominates the second trilogy in the universe, will run till Thursday the 14th, raising money for UNICEF by selling off plaster stormtrooper helmets given a new spin by artists from around the world.
In keeping with Star Wars day brand recognition, the starting price of each helmet was $5.04, with the entire proceeds of the final price and transaction being donated by eBay to UNICEF Kid Power.
This branch of UNICEF is “an innovative new programme that uses the world's first Wearable-For-Good to get kids active and provide lifesaving food packets to children in need around the globe,” Lucasfilm said in a press release.
Check out the stormtrooper helmets in the gallery below, and make bids over on the official website: