A new phenomenon is taking the internet by storm which is the sparkling lure of the ‘cleanfluencer’, an influencer that teaches tips and tricks to create and maintain a pristine, clean home.

One of those is laundry influencer Laura Mountford, who boasts 800,000 followers on Instagram and TikTok and has just published her new book - Live, Laugh, Laundry: A Calming Guide to Keeping Your Clothes Clean and You Happy.

Newstalk Breakfast spoke to Laura this morning.