A British MP has called for people to be able to opt out of Mother’s Day marketing emails

Matt Warman has suggested the advertising watchdog could implement a voluntary code for marketers - to show sensitivity to those for whom the promotions could be a ‘trigger’ for grief and a ‘reminder of what you have lost’

Warman himself was orphaned at the age of 27

Mother’s Day can be difficult for people for many reasons – maybe you’re grieving your mum, maybe you desperately want to be a mother, or maybe you’re a mother missing a child...

Should we be more sensitive to those feelings as we approach Mother’s Day

To discuss I’m joined by Newstalk’s own Niamh Hassell