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Targeted: Brittany Kaiser on Cambridge Analytica, Data & The State of Democracy

Brittany Kaiser is a former business development director for Cambridge Analytica. She has now tu...

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15.52 21 Dec 2019


Targeted: Brittany Kaiser on Cambridge Analytica, Data & The State of Democracy



Share this article

15.52 21 Dec 2019


Brittany Kaiser is a former business development director for Cambridge Analytica.

She has now turned whistle-blower talking about the practices the company engaged in and particularly about their data mining for use in the 2016 American election and their involvement in the Brexit campaign. 

In her new book Targeted: My Inside Story of CAMBRIDGE ANALYTICA and how TRUMP, BREXIT and FACEBOOK broke democracy she details how data-mining was combined with sophisticated psychological tools to sway elections to the desired political cause of whoever was willing to pay for it.


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