When starting a business you need to make sure that you know what your strengths are and what your unique selling point is for the consumer.
Bobby was joined by Irene Delaney, owner of New Life Florist who knows exactly that as she provides a singing service to boot!
Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.
  
Download, listen and subscribe on the Newstalk App.
  
You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.
