Have you heard of TCRP? - It's Google’s Trusted Copyright Removal Program and it’s at the heart of the search engine’s effort to prevent copyright theft and vital to musicians, performers, songwriters, photographers, and dozens of other creative people.

One Irish company - only created 2 years ago says it has a 100% success rate of hunting down and removing results containing cloned or ‘borrowed’ content and is working with the adult site Only Fans. Speaking to Joe this morning was Dan Purcell, Chief executive of Ceartas.