The Council on American-Islamic Relations (CAIR) have launched a satirical public awareness campaign to challenge growing Islamophobia in America.
In its new social media campaign CAIR released an advertisment for a mock-medicine, Islamophobin, designed to "cure" Islamophobia.
The product information says that the chewing gum treats blind intolerance, unthinking bigotry and is suitable for those who fear and hate Muslims, and pray that a Muslim is not on their flight.
It says side effects include loss of Islamophobia, development of ability to think rationally, and allowing you to see people for who they really are.
The campaign has been widely shared on social media.
My daughter and Donald Trump - she's offering him a dose of #Islamophobin. Boy, does he need it. #ICNA2016 pic.twitter.com/iUD71vxdvl
— Linda Sarsour (@lsarsour) May 29, 2016
Ask your doctor of Islamophobin is right for you (because if we didn't laugh, we'd cry.) https://t.co/rYOQXUU482 pic.twitter.com/LIcpcJDEy5
— Dilshad D. Ali (@DilshadDAli) May 25, 2016
With a somewhat mixed reaction on Facebook and Twitter.
Looking through the Islamophobin topic on Facebook makes it pretty clear a lot of people need to take some Islamophobin
— Joshua Davis (@UsernameJoshD) June 3, 2016
On their website CAIR explained the reason for their campaign, stating: "We believe that a little humour goes a long way.
"With Islamophobia on the rise in the US and other parts of the world, what better way to help dispel the bigotry and stereotypes about Islam and Muslims that through satire?
"Islamaphobin is funny. Islamophobia is not."
The product is actually available to purchase on Amazon, but the manufactures stress that it just "sugar-free chewing gum".
The product reviews are somewhat satirical, and worth a read, with one reviewer saying the gum "saved" her husbands life.
"Before we tried Islamophobin gum my husband and I had never seen a Muslim in real life, but we had seen enough of them on FOX news to know we wanted it to stay that way".
After ingesting the gum the reviewer said it was like a "veil" was lifted and "instantly we could see that the man was a doctor and not a terrorist."
But she declined to give the product 5 stars as they are now experiencing cravings for "hummus".
