Newstalk
Newstalk

14.18 18 Dec 2017


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Crisp-maker Tayto has announced it is to re-brand all its flavours as Gaeilge.

The cúpla focal will feature on over 31 million bags sold in Ireland, and it will also bring Gaeilge to over one million Tayto fans living abroad.

Tayto says it hopes to add the Irish language to more of its crisp and snack bags in the future.

The company says the change has come following two years of promotional campaigns, featuring the Irish language.

But it says this "Irish upgrade" is now here to stay.

Your bags will be looking a little different from now on:

  • Cheese & Onion will also feature the Irish words Brioscáin Phrátaí Faoi Bhlas Cáise & Oinniúin
    Salt & Vinegar will also feature Brioscáin Phrátaí Faoi Bhlas Salainn & Finéagair
    Smokey Bacon will also feature Brioscáin Phrátaí Faoi Bhlas Bagúin Dheataithe
    Prawn Cocktail will also feature Brioscáin Phrátaí Faoi Bhlas Manglaim Cloicheán
Image: Supplied to Newstalk.com

Tayto says this was also spurred on by the success of its St Patrick's Day pack that was launched in March 2016.

 Image: Supplied to Newstalk.com

"It received such a positive response that now all Tayto impulse bags will have the dual language and it's here to stay", a spokesperson says.

Impulse bags are the standard size crisp bags that are bought in all shops and in six-packs.


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