Penneys is opening its first-ever outlet in Wicklow, with its Bray store set to open its doors later this year.

The outlet will be the company’s 38th store in Ireland and will be located in the recently-opened Bray Central Shopping Centre.

Penneys Ireland and Northern Ireland chief Damien O’Neill said the company is delighted to finally have an offering in Wicklow.

“We know our customers in Wicklow have been waiting for a Penneys for a long time and we are excited to finally bring our unique offering to the area,” he said.

“Works will commence on the new store in the coming weeks, and we look forward to opening the doors and welcoming customers later in the year.

“We are proud to support and invest in Irish towns and communities and this announcement today reflects our ongoing commitment to Irish retail.”

The new store is part of the company’s commitment to invest more than €250m in Ireland over the next decade with new stores, relocations and refurbishments on the way.

The retailer is also investing €14.8m in a new store in the Dundrum shoppping centre, taking over 60,000 sq ft of retail space in the upper floors of the former House of Fraser.

The new store will be 64% larger than the current Penneys outlet in the centre.

Penneys, which operates as Primark outside of Ireland, said it is also investing €75 million state-of-the-art warehousing and distribution facility in Newbridge, Co. Kildare.