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Northern Irish firm apologises for ads featuring Prince Harry and Meghan Markle

A house building company in Northern Ireland has apologised after using images of Prince Harry an...
98FM
98FM

17.36 26 Jan 2020


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Northern Irish firm apologises...

Northern Irish firm apologises for ads featuring Prince Harry and Meghan Markle

98FM
98FM

17.36 26 Jan 2020


Share this article


A house building company in Northern Ireland has apologised after using images of Prince Harry and Meghan Markle in an advertising campaign.

Hagan Homes, based in Ballyclare, Co Antrim, created billboards and social media posts featuring the royal couple without their permission.

The campaign said that Hagan Homes were 'fit for part-time royalty'.

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It also featured images of the pair looking worried alongside text mentioning the stress involved in purchasing a new home.

According to the Belfast Telegraph, the adverts were taken down after a request from representatives for the Duke and Duchess of Sussex.

The request cited the UK’s Committees of Advertising Practice (CAP) which says that written permission must be obtained from people before they are used in marketing communication.

The company's founder and chairman James Hagan issued a statement apologising for the ads.

He said the campaign "was intended to reflect Northern Ireland’s typically light-hearted approach to a challenging situation".

He added: "Many young people struggle with the complexities of buying a new home and we were keen to emphasise that support is available in such circumstances.

“It was not our intention to cause any offence and we sincerely apologise if any has been taken.

"We believe Harry and Meghan are strong role models for all young people who are trying to find their own path in life and in recognition of this."

Mr Hagan also pledged to make a donation of £10,000 to a charity of Harry and Meghan’s choice.

It follows the news earlier this month that the Sussexes would be stepping back from their royal roles to start splitting their time between the UK and North America.

Buckingham Palace confirmed the couple will lose their public funding for royal duties and will no longer be able to use their HRH titles.

Main image: Britain's Prince Harry and his wife Meghan are pictured in central London. Photo: Aaron Chown/PA Wire/PA Images

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