A new Penneys store will open today in Tallaght at 10.30am.
The Square Tallaght shopping centre opened in 1990 and more than three decades on it is finally getting its first outlet of the iconic fashion chain.
Taoiseach Micheál Martin will officially open the new shop this morning.
Penneys first opened a store in Dublin in 1969 and since then it has opened dozens more.
The company’s head of sales, Damien O'Neill, says customers in Tallaght have been asking for one for quite some time.
“This is our first new store in Ireland in six years,” he enthused to Newstalk.
“It’s the 37th store that we will have in Ireland [and] yes for sure the customers in Tallaght have been looking for a Penneys store for over 20 years!”
The budget outlet has endured a tough couple of years; between September 2020 and September 2021 revenue plunged by 13% from €554.38m to €482.2m - a loss it attributed to store closures during the pandemic.
The company said at the time that it expects "full year sales and profit to be higher next year with the removal of Covid-19 restrictions”.
Adding, “it was clear how enduring and relevant the Primark brand and proposition remained for customers, evidenced from the strong demand in each market upon respective re-openings”.
Main image: Shoppers outside Penneys. Picture by: Sam Boal/Rollingnews.ie