Today, Bauer Media Group officially launched its new corporate brand design.
The company, which owns Newstalk, Today FM, Spin and 98FM and RedFM said the redesign would give it a “fresh new look”, while also paying tribute to its corporate history.
Bauer Media Group has acquired a number of additional stations across Europe in recent years and the new corporate brand aims to reflect this.
“We’re extremely proud to reveal our new branding which highlights our transformation journey so far, encouraging us to continue our efforts while celebrating our heritage of almost 150 years,” CEO Yvonne Bauer said.
“We are driven to unleash the full potential of our business, our brands and our people.
“The new corporate brand will raise our corporate profile and improve our brand credibility with a shared sense of purpose and values.”
We've got a new look! 👀
Paying homage to the long history of the company whilst reflecting our exciting future, check out our new corporate brand design as we gear up for the next generation of Bauer Media. https://t.co/frCFHeF1z2 pic.twitter.com/KMn7hx8Sf9
— Bauer Media Group UK (@bauermedia) November 30, 2023
The new design was developed by the agency MUTABOR and CCO and co-founder Heinrich Paravicini said the project had been a “pleasure” to take part in.
“Together we have created a future oriented design system that can be experienced at every touchpoint of the brand and reflects the next generation of Bauer Media; a creative powerhouse that celebrates diversity, inspires others and enriches everyday life on a whole new level,” he said.
The new branding will be rolled out over the next 12 months.
Main image: New Bauer logo.