People are losing out on jobs due to their internet profiles, according to a reputation expert.
Simon Wadsworth says that more jobseekers than ever are looking to have their internet history 'scrubbed'.
Scrubbers 'clean' an individual's online history, effectively wiping negative statements or inappropriate photos from the internet.
Celebrities, politicians and public figures often come under fire when old social media posts resurface.
However, Mr Wadsworth told Newstalk Breakfast that internet 'scrubbers' like him are in demand among average people seeking career opportunities.
"If somebody comes to us with a lot of history on the internet, we'll take a detailed audit and from that, make recommendations about how they can improve their presence online," he explained.
"Younger people making statements on the internet get it picked up by the media and that gets retweeted and reposted and remains online and that effectively becomes their online CV.
"If you think about recruiters these days, they won't admit it but most of them will Google a candidate when they get a CV through just to check that everything is OK."
He added that some jobseekers can be discounted from the position even before their CV is looked at because of their online personas.
"If a person doesn't look great online or doesn't sit with the job role, they can be excluded before their CV's even been considered," Mr Wadsworth said.
"We have lots of people coming to us who have had career-wrecking incidents which have made it very difficult for them to get a job."