Stephen McNeice
Stephen McNeice

09.51 19 Aug 2019


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The US confectionery giant the Hershey Company is investing in the Irish-based snack brand Fulfil.

Fulfil, which has its headquarters in Dublin and specialises in protein bars, says the US firm is making a minority investment.

The Irish company is now expected to expand beyond the 10 countries - including European countries and Australia - it has launched in since 2016.

Brian O'Sullivan, CEO of Fulfil Holdings, said Hershey's investment is an "exciting milestone" and will help their expansion plans.

He said: “Our objective is to deliver great-tasting, nutritional snacking products to consumers worldwide.

"Over the last 18 months we have built a highly capable management team and have developed an aggressive expansion strategy based on a thorough understanding of our target consumer."

The latest announcement comes a year after AIB made a minority investment in Fulfil.

The Irish snack company has reported revenue of more than €20 million in recent years.

Main image: A logo sign outside of a facility occupied by The Hershey Company in Hazle Township, Pennsylvania. Picture by: Kris Tripplaar/SIPA USA/PA Images

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