Businesses are being asked to show their support for #FormalFriday this Friday to help raise funds for frontline workers.
People are being asked to get dressed up to the nines and donate money to charities that support frontline staff.
The campaign will run across Newstalk and its sister stations online, on-air and through social media.
Any taking part is being asked to simply post a picture on social media using #FormalFriday - whether you're working from home in your Debs dress, tackling the garden in your wedding suit, or having a conference call in your fanciest going-out look.
There's just one rule: if you dress up, you donate.
Business are being asked to show their support and encourage employees to take part.
Get your friends, family and colleagues to join us for #FormalFriday
Our presenters, reporters and teams will be in their finery to support our Frontline Heroes too.
There's just one rule - if you dress up, you donate! https://t.co/VMqJM7qsnk 💃🕺🎉 pic.twitter.com/l2gynqW6OY— NewstalkFM (@NewstalkFM) April 22, 2020
All money raised will go directly to the various foundations listed below, and donations can be made through this GoFundMe link.
Chief Executive of the Children’s Health Foundation, Denise Fitzgerald said: “In these unprecedented times we are asking the public to support the patients and staff in CHI children's hospitals, by helping us provide the support they and their families need at this time.
"Public support has never been as important as it is now to ensure we can continue to support the on-going work in CHI at Crumlin, Temple Street and Connolly.
"Your donation will be put to work where it is most urgently needed in all our children’s hospitals. By supporting this appeal, we can help our heroes to keep providing world-class care to Ireland’s sickest children.”
Cian O’Flaherty, co-founder of Feed The Heroes said: "These donations allow us to keep delivering meals to frontline responders across the country.
"Our meals ensure that teams working 12 to 14 hours in difficult environments are fueled for the fight as we face down this virus."
You can see the full list of the charities being supported below, with all money raised to be split evenly between them.
- Mater Foundation: Supporting Frontline Staff in The Fight Against Covid-19
- Beaumont Heroes Appeal
- Together With Our Heroes: Temple Street and CMRF Crumlin
- Mercy Hospital Foundation, Cork
- University Hospital Limerick
- St James's Hospital Foundation
- Cork University Hospital Charity
- Feed The Heroes
