People are being urged to go formal this Friday, to raise funds for frontline workers.
Listeners are being asked to get dressed up to the nines, and donate money to hospital foundations.
The campaign will run across Newstalk and its sister stations online, on-air and through social media.
People can use the hashtag #FormalFriday on social media to showcase their finest outfits.
With most of the country at home working and wearing more casual clothes, we are asking people to 'dress-up' and support frontline workers.
The aim is to raise money that will go directly to the various foundations that support them.
Donations can be made through this GoFundMe link.
Forget casual Friday, because this week it’s #FormalFriday! Join us and get your friends, family and colleagues together to dress up and support those working on the frontline.
There’s just one rule – if you dress up, you donate!
— NewstalkFM (@NewstalkFM) April 21, 2020
The hospital foundations being supported include:
- Mater Foundation
- Beaumont Heroes Appeal
- Together With Our Heroes: Temple Street and CMRF Crumlin
- Mercy Hospital Foundation, Cork
- University Hospital Limerick
- St James's Hospital Foundation
- Cork University Hospital Charity
- Feed The Heroes