The Walt Disney Company is to drop the name 'Fox' across its recently-acquired film studios.
This means that 20th Century Fox will become '20th Century Studios', while Fox Searchlight Pictures is set to become 'Searchlight Pictures'.
Variety reports that Disney had already started to phase out the Fox name on company e-mail addresses.
While posters for a new film by Searchlight, 'Downhill', read simply: "Searchlight Pictures Presents."
It is thought to be a move to differentiate the film brands - which Disney bought for €44.3bn last year - from other brands such as 'Fox News'.
Under the terms of the deal, Disney took on some US$13.7bn (€11.6bn) worth of debt from 21st Century Fox, making the total deal worth US$66.1bn (€55.9bn).
A number of assets - including Fox News and Fox Business - were not part of the sale.
20th Century Fox was founded in 1904 in New York by William Fox, who had arrived from Hungary.
Its catalogue of films includes the Academy Award-winning 'Sound of Music', 'Die Hard', 'Home Alone' and 'Mrs Doubtfire'.
In 2019, the company also announced its plan to enter the streaming market with Disney+ - which will be available around the world by 2021.
The offering will feature content from the company's entertainment brands - including Disney, Pixar, Marvel, Star Wars and National Geographic.
