Netflix's transition from streaming service to streaming service / production company has seen it carve out a distinct niche for binge-watchable series like House of Cards, Orange is the New Black, and Narcos - its latest critically acclaimed self-produced series.
But it now has its eye on a new area - online documentaries, catering towards young viewers who don't watch television, but will invest time in easily accessible and well-produced news-oriented documentaries.
Vice Media has built a billion dollar company with this kind of content - and TV stations in the US have enjoyed massive success with approachable political and factual programming like The Daily Show and Last Week Tonight.
HBO has also brought Vice in to produce a high-budget magazine news show to attract younger viewers - and it has been picking up Emmy's in the process.
"We're definitely being more adventurous in terms of the genres we're going into," said Netflix's head of content, Ted Sarandos during an earnings call after the company reported disappointing third quarter profits.
The company clarified that it will not be getting into direct-news - rather it will be focusing on feature length documentaries like Winter of Fire - a Netflix piece on the conflict in the Ukraine, and Virunga - a piece on a group trying to protect an endangered group of gorillas. It specifically name-checked Vice during the call.
The company also indicated that it will be staying out of the competitive, and expensive world of sports broadcasting - saying that the market only wants live events - not on demand footage - and this not something that they will be investing in.
During the its third quarter profits were down by 50% on the same quarter last year.
Its audience of subscribers has grown to 66.02m - up from 50.65 million during the same period in 2014.
Growth in the US was poorer than expected - the company has faced increased competition from alternative streaming offerings like services from Amazon, Hulu, YouTube and HBO.
During the quarter, Netflix started streaming in Japan, and it will begin operating in Italy, Portugal and Spain next week.
