A new TV supplier is entering the Irish market.
NOW TV is an online streaming service without a contract. It is designed to suit the varying ways people watch TV.
The system works on a series of passes, such as the Entertainment Month Pass which offers TV shows over 250 box sets on demand.
A Sky Cinema Month Pass offers users films, while a Sky Sports Pass gives access to sports like GAA All-Ireland Senior Championship.
The new service is available to anyone in Ireland with an internet connection, and is supported on multiple devices.
It is also available to watch on a TV through the NOW TV box - with a two-month Entertainment or Cinema bundle - for €40 at leading retailers from the end of May.
Customers can also start a 14-day free trial on either the Entertainment or Sky Cinema Pass bundle.
Ann-Marie MacKay is sales and marketing director, with Sky and NOW TV Ireland.
"NOW TV has arrived for customers looking for a no strings relationship with their TV.
"Customers simply sign up, choose a pass and start streaming on whatever device they want."
TV3 is on the system through its 3Player, while RTÉ and TG4 are not currently available.
But a spokesperson for Sky confirmed they are looking at including the RTÉ Player in the near future.
The on-demand service is owned by Sky plc. More information can be found here.
