Nokia 3310 set for a relaunch

If you're after a super durable phone with amazing battery life, an old friend is coming back...

Nokia 3310 set for a relaunch

Forget Pokémon GO – the time has come to crank Snake II back up, as your beloved 3310 returns to shops.

Nokia are planning to unveil (again) the famous "dumb" phone from way back in 2000 at the Mobile World Congress (MWC) on February 26th, according to VentureBeat leaker Evan Blass.

Tapping into the nostalgia factor – as well as the fact that it is a pretty solid second phone choice if you need a battery that will last an age and a build that will take plenty of abuse – the homage to the classic will be available for a reasonable €59.

The Nokia brand is now controlled by Finnish firm HMD Global, a group of former Nokia employees who snapped up the name from Microsoft for $350 million last year. Microsoft had decided to retire it 18 months previous but the HMD purchase gave the iconic brand a second chance at life.

The company has teamed up with iPhone maker Foxconn, which has purchased the manufacturing, distribution and sales arms of Nokia, to build new models.

The plan was to revive familiar "feature" phones whilst also moving on to Android-based smartphones and tablets.
One of the latter, the Nokia 6, has already been launched exclusively in China.

HMD will apparently use the MWC event to showcase the Nokia 5 and Nokia 3. They will not pack the power of the Nokia 6, but come at a more affordable price.

Whereas the full HD Nokia 6 retails for €249, the Nokia 5 should cost €199 and the entry-level Nokia 3 Android phone €149.

Speaking last May, HMD global CEO Arto Nummela said:

"We will be completely focused on creating a unified range of Nokia-branded mobile phones and tablets, which we know will resonate with consumers.

"Branding has become a critical differentiator in mobile phones, which is why our business model is centered on the unique asset of the Nokia brand, and our extensive experience in sales and marketing.

"We will work with world-class manufacturing and distribution providers to move quickly and deliver what customers want".

In 2007, Nokia was generating 50% of all profits in the mobile phone industry.