Is Instagram going after Pinterest now too?

Instagram introduce 'Collections' feature

Five years ago this week, CEO and co-founder of Instagram, Kevin Systrom finalised a deal with Mark Zuckerberg that led to Facebook buying Instagram. Since that time, a whole host of features have been added to the photo-sharing service. 

Last year, Instagram faced criticism over the introduction of 'Stories', a feature that is remarkably like Snapchat. They are continuing to add extra capabilities to its video offering, whilst also tweaking what users can do with their photos. The latest update is useful but reminds us of Pinterest.  

How so, you may wonder? 

Starting this week, users can organise their saved photos into albums. These can be images posted by the user themselves or images posted by other users.

"Whether you want to plan your next day trip, revisit your favorite artists’ illustrations or always have some animal videos on hand, collections can help you keep track of the posts you want to remember," says the company

Each album can be organised, similar to a Pinterest board. 


How does it work?

To save an image, tap on the bookmark icon below any image post to save it. These images will then be found on your profile by tapping on the bookmark icon. 

You can create and name a new collection when you save a post, or you can add it to one you’ve already created. You can also create a collection out of your existing saved posts. Tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add.

At present, all 'Collections' are private and cannot be shared with other users.