Gwen Stefani is about to make history with the music video for her new single.
"Make Me Love You" is set for release on February 12th, and is the second single from her upcoming third album This Is What The Truth Feels Like following on from "Used To Love You" late last year.
Three days later, Stefani will produce and perform in the first ever live broadcast on TV of a music video to accompany the song during the Grammy's.
The video will be shot during a four-minute window of the awards ceremony, and the end product will then be posted to Vevo as the official video to the song.
Stefani announced the project on Instagram earlier today.
A photo posted by Gwen Stefani (@gwenstefani) on
This is the artist's first solo album since 2006's The Sweet Escape, with neither of the early singles released in 2014 - "Baby Don't Lie" and "Spark The Fire" - making it on to the new LP.
The album is due for release in March, and is also the artist's first album since announcing her divorce from husband Gavin Rossdale.
While Stefani's video to "Make Me Love You" will be the first ever live TV broadcast music video, other artists have taken the 'live video' route before.
In 2011, Death Cab for Cutie live-streamed their "You Are a Tourist" video online, which they described as the world's first scripted live music video, and late last year, Erykah Badu filmed a live music video for "Phone Down" on live-streaming app Periscope.
