Bauer Media Audio has completed its acquisition of iRadio.
iRadio is already the leading youth music station in the West, North West, North East & Midlands regions of Ireland.
It will now join Newstalk, Today FM, 98FM, SPIN 1038, SPIN South West and Cork’s Red FM as part of Bauer Media Audio’s portfolio in Ireland.
In adding iRadio to the Bauer Media Audio Ireland portfolio, the company is extending its reach in Ireland to more than 2.1 million listeners every week.
It also sees the company growing its total audience across Europe to more than 61 million weekly listeners.
Bauer Media Audio Ireland Interim CEO Chris Doyle said: “It is exciting to welcome iRadio to Bauer Media Audio”.
“This acquisition builds on our commitment to provide top-quality content for audiences and outstanding advertising services to clients," he said.
“We look forward to working with the talented iRadio team.”
In joining Bauer Media Audio, iRadio will be provided with access to leading audio innovations, digital expertise and unmissable content opportunities – ensuring that it continues to grow and develop and meet the needs of its commercial partners and audience.
