Scarlett Johansson's new commercial for Soda Stream was due to air uncensored during the Super Bowl, but this version is now banned.
The ad shows Johansson provocatively drinking a soda stream drink before taking off her robe to reveal a tight, sexy dress underneath - all in her bid for her message to go viral. So nothing really very controversial there.
It's her last line that got some executives annoyed and caused the ad to be rejected by Super Bowl organisers.
Her "Sorry, Coke and Pepsi" line got Pepsi in a stir as they are sponsoring the halftime show. So, Fox asked SodaStream to remove the line.
Soda Stream inevitably took the last line out of the commercial, and the edited version will air during the game.