The 'teaser for teaser trailer' is one of the strangest and often most infuriating trends in Hollywood marketing. You know the sort: 10-30 fleeting seconds of footage released before the release of the actual teaser trailer.

Marvel must be aware of the frustration fans feel towards 'teaser teasers', given they have had a bit of fun with their preview of Ant-Man - the upcoming film starring Paul Rudd as the diminutive superhero.

Well played Marvel:

The proper teaser is set to broadcast next week, during the premiere of Marvel's latest TV project - Captain America spin-off Agent Carter, staying Hayley Atwell.

Ant-Man is set to be released in July.