The airline’s €6 million campaign has been released across Europe in an attempt to soften its image among consumers.
London-based ad agency Dare created the “Low Fares. Made Simple” 20-second ads which aim to “poke fun” at some of the negative perceptions of Ryanair.
The cross-border campaign goes live today in Ireland, the UK, Spain and Italy.
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Take a look at this one for the company’s website below:
