"It's blue. What else matters?"

Chelsea took the slogan from the recent promo for their new home kit to heart as their players literally had the club's colours inked on their skins.

The video shows John Terry, Juan Mata, Demba Ba and Gary Cahill getting blue paint poured over them, almost resembling the alien creatures from 'Avatar' when the process is over.

The promo which you can watch below is the brainchild of kit manufacturer, Adidas.