There have been some questionable marketing decisions made by international cooperations. Bud Light recently experienced backlash and boycotting from conservatives after partnering with a transgender activist, while this week Dior took down a makeup ad in China where a model pulled up her eye with the caption "Channel your feline fierceness". Here to talk us through some of the most interesting marketing mishaps is brand expert Pat Kinsley.
Biggest Corporate Marketing Mishaps
There have been some questionable marketing decisions made by international cooperations. Bud Light recently experienced backlash and boycotting from conservatives after partnering with a transgender activist, while this week Dior took down a makeup ad in China where a model pulled up her eye with the caption "Channel your feline fierceness". Here to talk us through some of the most interesting marketing mishaps is brand expert Pat Kinsley.
09.45 15 Apr 2023