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Why Are The 90s So Back?

They’re everywhere again… baggy jeans, low-rise fits, VHS filters… even Italia ’90 refere...

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01.01 4 May 2026


Why Are The 90s So Back?


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01.01 4 May 2026


They’re everywhere again… baggy jeans, low-rise fits, VHS filters… even Italia ’90 references creeping back into everyday life.

From TikTok trends to pop music and fashion, the 1990s revival is in full swing.

It's a longing for a simpler time… When we weren’t so chronically online.

Our nostalgia paints the time as carefree and cool…

The reality was more complicated — from extreme body standards to a culture that wasn’t always as liberating as it looked.

So why are Gen Z and millennials so obsessed with 90s culture right now?

And what are we choosing to remember — or forget?

Ciara is joined by journalist Kate Henshaw and broadcaster Sarina Bellissimo to separate the aesthetic from the reality — from 90s fashion trends and Y2K style… to diet culture, “heroin chic,” and the return of low-rise jeans.


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