The World Cup finally begins this week, after years of build up, much of which was in the form of criticism. 

 For the first time, it will be played across three countries — the US, Canada and Mexico. 

 48 teams, 104 matches, and record revenues for FIFA. 

 But with ticket prices rising, hotel bookings well below forecast, and questions over the sheer size of the tournament, is the football at risk of fading to the background as big business takes over?

Ciara is joined by the host of Newstalk's Breakfast Business, Joe Lynam.