In this weeks episode Bobby Kerr talks to an entrepreneur who turned a small idea about healthier drinks into a global beverage brand. As the founder of VitHit, former rugby player Gary Lavin built a multimillion-euro company from the ground up. From driving across the country in the early days to get his drinks onto shop shelves, to scaling into 18 markets worldwide, Gary’s story is a case study in setbacks, resilience, and entrepreneurial instinct.