What makes a Christmas ad great?

John Lewis released their 2026 Christmas advert today, but what makes a Christmas ad great and ho...

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17.21 3 Nov 2026

What makes a Christmas ad great?

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The Hard Shoulder

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17.21 3 Nov 2026

John Lewis released their 2026 Christmas advert today, but what makes a Christmas ad great and how has the criteria for a great ad changed in the age of AI?

Joining Shane to discuss this is John Fardy, Presenter of Screentime on Newstalk.

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The Hard Shoulder