Champion Green is an initiative to encourage people to shop local and shop Irish during the pandemic.

65 per cent of people are employed in small businesses, but 70 per cent of our online shopping goes to companies outside of Ireland.

This Black Friday, we're being asked to consider turning it into a Green Friday and search for our chosen products from Irish suppliers and stores.

Evelyn Moynihan is the Brand and Commercial Director at Kilkenny Group, who initiated the campaign - she explains it all