Today Penneys celebrates 50 years of business. Since opening its first store on Mary Street, Dublin in 1969, Penneys has become a much loved brand with Irish and international fashion fans alike.

Eddie Shanahan Fashion, branding & retail consultant and Marietta Doran , Fashion Consultant and Stylists joined Shane on this evenings Hard Shoulder to discuss what it is about Penneys that makes it so popular with Irish shoppers.