Advertisement

'Drink Water' Ronaldo's rejection of Coca Cola costs $4bn

Cristiano Ronaldo’s removed two Coca-Cola bottles from a table during a press conference at the...

Share this article

19.14 16 Jun 2021


'Drink Water' Ronaldo's rejection of Coca Cola costs $4bn


Listen to this episode


Share this article

19.14 16 Jun 2021


Cristiano Ronaldo’s removed two Coca-Cola bottles from a table during a press conference at the Euros.

Typically, not something worth noting.

But, it became interesting when it coincided with a $4bn fall in Coca Cola’s share price.

The Portuguese captain, who has almost 300 million Instagram followers, instead held up a bottle of water before declaring in Portuguese: “Agua!”.

Later, as he sat down to speak following his side's 1-0 victory over Germany, French player, Paul Pogba removed a bottle of Heineken 00 that was in front of him.

It made us wonder about the value of these sorts of sponsorships, and the power of the celebrity.

So, we asked Jill Downey, Managing Director, Core Sponsorship to help us understand.

The Hard Shoulder

Listen and subscribe to The Hard Shoulder on Apple Podcasts, Google Podcasts and Spotify.

    

Download, listen and subscribe on the Newstalk App.

  

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.


Read more about

Coca-Cola Coke Euros Heineken Pogba Ronaldo Sponsorships

Related Episodes

How to do Stuff: Pretending to...

00:12:19

How to do Stuff: Pretending to be an expert

The Hard Shoulder Highlights

00:12:19


Trump’s first 100 days - how h...

00:24:27

Trump’s first 100 days - how has he done?

The Hard Shoulder Highlights

00:24:27


Knowing all the forms of leave...

00:11:26

Knowing all the forms of leave you can take at work

The Hard Shoulder Highlights

00:11:26


Tech Takeover: Who are ‘Scatte...

00:09:42

Tech Takeover: Who are ‘Scattered Spider’?

The Hard Shoulder Highlights

00:09:42