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What Black Friday does to your brain!

Black Friday is more than a day of apparent discounts, according to new research at the Universit...

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08.45 28 Nov 2025


What Black Friday does to your brain!


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08.45 28 Nov 2025


Black Friday is more than a day of apparent discounts, according to new research at the University of Melbourne. It is a psychological event carefully designed to take advantage of how your brain makes decisions. We’re joined by Dr. Daniel Feuerriegel a Research Fellow at the University of Melbourne.


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