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Advertising watchdog to review guidelines on promotion of zero alcohol products

The Advertising Standards Authority for Ireland has said it will be reviewing the guidance relating to the advertising of non-alcoholic product variants. The move comes after a number of complaints to the watchdog about 0.0% alcohol brands and how they are being advertised in stores and other areas. Is the review warranted? To discuss further Newstalk Breakfast spoke to Cormac Healy, Director of Drinks Ireland and Dr. Sheila Gilheaney, CEO of Alcohol Action Ireland.

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07.30 29 Jun 2023


Advertising watchdog to review guidelines on promotion of zero alcohol products


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Share this article

07.30 29 Jun 2023


The Advertising Standards Authority for Ireland has said it will be reviewing the guidance relating to the advertising of non-alcoholic product variants.

The move comes after a number of complaints to the watchdog about 0.0% alcohol brands and how they are being advertised in stores and other areas.

Is the review warranted? To discuss further Newstalk Breakfast spoke to Cormac Healy, Director of Drinks Ireland and Dr. Sheila Gilheaney, CEO of Alcohol Action Ireland.


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