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What is the new ‘NeeDoh’ craze?

Toy shops across the world have been struggling to keep NeeDoh’s in stock, even having to ratio...

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15.05 8 Jun 2026


What is the new ‘NeeDoh’ craze?


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Share this article

15.05 8 Jun 2026


Toy shops across the world have been struggling to keep NeeDoh’s in stock, even having to ration them when they eventually come in.

The brightly coloured sensory toys, designed to be squeezed, stretched, squashed and obsessively collected, have become the surprise craze of the year, overtaking even the Labubu doll craze.

Hazel McCarthy from the Toy Corner in Moycullen Galway joins Seán to discuss.


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Moncrieff

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