Toy shops across the world have been struggling to keep NeeDoh’s in stock, even having to ration them when they eventually come in.
The brightly coloured sensory toys, designed to be squeezed, stretched, squashed and obsessively collected, have become the surprise craze of the year, overtaking even the Labubu doll craze.
Hazel McCarthy from the Toy Corner in Moycullen Galway joins Seán to discuss.