Centra sold nearly 10 million chicken fillet rolls last year, helping to increase sales by 4.6 per cent to a record 2.2 billion euro.
A survey last year also found that the delicacy is Ireland’s favourite lunch on the go.
So, why is it such a coveted meal? Russell Alford from 98FM & and GastroGays joined Tara Duggan in for Andrea to explain.